Picking the right paper for your print project can be quite an overwhelming task. There are a variety of paper options available today from your printing company, but this choice is nothing compared to selecting the right decorative finishing for your design.
Of course, you can simply choose to stick to basic CMYK and get creative with those 4 print inks. But if you want to take your design to the next level, you should look into the range of print finishes offered by your professional printing company.
Some of these print finishings include: UV Spot varnishes, embossing, and die-cutting. These techniques are familiar to most designers but the printing industry is continually evolving and innovating and there are many more finishing options to choose from. You can even combine finishes to create a design that is completely unique.
So, where do you begin on this creative print journey?
Speak to your Professional Printing Company
Befriend your printing company, ask them for their professional opinion and the variety of printing options available. You need to be made aware of what is possible and how to prepare your artwork for print. Discussing this with your print professional is key to creative print design – the print possibilities will inspire you!
Decorative Finishings for your Print Design
As mentioned previously, you may be aware of some print finishings. Varnish is one of the most common finishing techniques. Simply coat your print, be it anything from a brochure to a business card, with a varnish of your choice, from matt to satin to gloss.
You can also choose to apply the varnish of your choice to certain areas of your print, highlighting specific parts of your design. Varnish is usually cured (dried), using a UV light, this is why your printing company may refer to this technique as a UV finish.
Using the most advanced varnish techniques, Jetline offers the ultimate varnish finishing solution, from matt varnishing through to spot UV varnishing.
Die-cutting and laser cutting are also quite well-known print finishing practices.
Die-cutting is a wonderful way to add depth to your design. The technique involves cutting paper into your chosen shape by using a steel cutting die. This is used to punch out patterns and decorative shapes that will be incorporated into your print material.
Die-cutting is excellent for those looking to make a creative statement with their design. Popular for business cards and invitations, die-cutting will make your design memorable.
Using specially shaped precision blades, Jetline offers the most accurate die-cutting solutions. Any shape or size, your print can be cut to your specifications.
Debossing and Embossing
Debossing and embossing is a printing process that creates a raised or recessed image and design on paper or other materials. A debossed design is sunken into the surface of the paper while an embossed design is raised against the background of the paper.
These printing processes involve a counter and a metal plate. The plate is mounted on a press and the paper is stamped between the plate and the counter. This force then pushes the stock into the plate, resulting in the desired impression.
Lamination and Silk Lamination
Lamination refers to a liquid that dries paper, making it a dry surface or a tough gloss. Whether dry or glossy, lamination protects the surface of the paper effectively. Your printed material will be printed in full colour and then your paper will be coated with weather resistant, durable, laminate finish. This ensures a resilient and attractive print material.
Silk lamination will give your paper stock a soft finish. It is water and tear resistant and works well with colourful designs. Silk lamination is a popular technique for business cards as it promises durability, while giving the business card a unique look and feel.
PROFESSIONAL GRAPHIC DESIGN AND PRINTING COMPANY SOUTH AFRICA
If you are looking to create a stand out print marketing campaign using these top print techniques, speak to the Jetline printing and branding experts. We will guide you on the process to print perfection, providing you with the ultimate end result.
Contact your closest Jetline branch today!